NutraLabelFunctional Foods
Ways to work · Custom

A formula built for your brand — not relabeled.

Bring the active and the audience; we develop the formula around your dose, taste, and cost target, then produce it under your label. Real formulation work, end to end, across chocolate, gummies, and capsules.

Start a formulationCompare with ready-made
White label vs private label

Two routes to a product — pick the one that fits.

Private label means the manufacturer develops a custom formula to your specification. White labelmeans selling a manufacturer’s existing recipe under your own brand — the faster, lower-effort route. NutraLabel offers both for chocolate, gummies, and capsules, and a custom formula stays exclusive to the brand that commissions it.

Custom · Private label · You’re here

Start from a blank formula

  • Built to your active, dose, and cost target
  • Differentiates your brand
  • Stays exclusively yours
Ready-made · White label

Start from a proven recipe

  • Fastest route to a finished product
  • Lower development lift and cost
  • Our recipe, your brand and label
See ready-made
Why custom

When a stock recipe isn't enough.

Built to your spec

Active, dose, flavor, and cost target designed around your claims and your market — not an off-the-shelf compromise.

Real R&D

Ingredient selection, sampling, and stability work — we develop the formula, we don't relabel one.

Your formula stays yours

We never reuse a formula we develop for you — for another client or for one of our own brands.

What you get

Formulate and produce — in one place.

  • A custom formula developed around your active, dose, taste, and cost target.
  • Sampling and iteration until taste, texture, and stability are right.
  • Production under your label across chocolate, gummies, and capsules.
  • A formula that stays exclusively yours.

Want to move faster from an existing recipe? See the ready-made (white label) track.

Common questions

Custom formulation, answered.

What is the difference between custom and ready-made?

Ready-made (white label) starts from a recipe we already make. Custom (private label) is built from scratch around your active, dose, taste, and cost target — real formulation work, not a relabel.

Will my custom formula be reused for someone else?

No. A formula we develop for you stays yours — we never reuse a client's custom formula for another client or for one of our own brands.

Can you formulate across all three formats?

Yes — chocolate, gummies, and capsules. We design the format and the active together so dose, taste, and stability hold up batch to batch.

Start a project

Let's build your formula.

Tell us the active, the audience, and the cost target. We'll come back with a format and a path to first sample.

Start a formulationCreate a brand